SOCIAL STRATEGY
CONTENT
As the Senior Marketing & Social Media Manager at Studio KSL, I lead marketing strategy and execution across social, email, SMS, and e-commerce for a fitness and wellness brand built on community. Below are some of my favorite campaigns, launches, and content created for the Studio KSL and Katrina Scott channels.
BY THE NUMBERS (2025 – 2026) | nutrition sales 3x • nutrition line grown from 1 to 11 products • 7+ program launches •
Instagram community +25% • YouTube subscribers +33%
As the Digital Marketing & Social Media Manager at Stoney Clover Lane, I led copywriting and strategy across all direct-to-consumer channels. Below are examples of my work and original creative concepts for collections and launches.
BY THE NUMBERS (in 10 months) | followers +21% • engagement rate +33% • impressions +41% • reach +18%
As Social Media & Community Coordinator at ELEMIS, I wrote all social captions and daily Instagram Story copy, aligning with trends and brand goals. I led creative ideation, briefed design direction, and collaborated on content production—including starring in and editing TikTok Lives—to drive engagement and brand connection. Below is a selection of my favorite original ideas, copy, and content created for ELEMIS social channels.
BY THE NUMBERS | followers +19% • engagement rate +61% • impressions +78% • reach +36%
As the Social Media & Content Intern at Tarte Cosmetics, I created the work below using Canva for Tarte Cosmetics’ Instagram feed and stories or CapCut/Splice for Tarte’s Instagram & TikTok.
As the Social Media Intern at Rebecca Minkoff, I created the work below using CapCut/Splice or in-app for Instagram.
As the Public Relations Intern at Ali Fee PR, I created the below work examples using Canva for DH New York and Andie’s Instagram stories.
