SOCIAL STRATEGY
CONTENT
As the Digital Marketing & Social Media Manager at Stoney Clover Lane, I lead copywriting and strategy across all direct-to-consumer channels. Below are examples of my work and original creative concepts for recent collections and launches.
BY THE NUMBERS | followers +24% • engagement rate +33% • impressions +41% • reach +18%
As Social Media & Community Coordinator at ELEMIS, I wrote all social captions and daily Instagram Story copy, aligning with trends and brand goals. I led creative ideation, briefed design direction, and collaborated on content production—including starring in and editing TikTok Lives—to drive engagement and brand connection. Below is a selection of my favorite original ideas, copy, and content created for ELEMIS social channels.
BY THE NUMBERS | followers +19% • engagement rate +61% • impressions +78% • reach +36%
Cleansing Balm as SATC characters
Normalize naming your children after something you love
Acne-prone skin recommendation
As the Social Media & Content Intern at Tarte Cosmetics, I created the work below using Canva for Tarte Cosmetics’ Instagram feed and stories or CapCut/Splice for Tarte’s Instagram & TikTok.
As the Social Media Intern at Rebecca Minkoff, I created the work below using CapCut/Splice or in-app for Instagram.
As the Public Relations Intern at Ali Fee PR, I created the below work examples using Canva for DH New York and Andie’s Instagram stories.
JULIA ROSE FOX 